Design Specifications

Layout: Bold headline, one or more hero images/graphics, concise body copy, and a strong CTA near the bottom. Brand logo + contact details present.

Hierarchy: Headline → hero image → key detail (date/price) → CTA/contact.

Typography: Large display headline; body 10–12pt; high contrast; generous white space so text/images aren't crammed.

Production: Print CMYK @300DPI, ~3mm bleed, key text 5–10mm inside trim. Avoid clutter. Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: Full-bleed background, oversized event/film title, central striking image, venue/time secondary at bottom.

Hierarchy: Title (largest, 60–100pt+) → date → image → supporting details/sponsors.

Typography: Dramatic type; high contrast for legibility from a distance; multi-language grouped clearly.

Production: Print CMYK, 3mm bleed, 5–10mm safe margin. Big-format; vector preferred. Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: Classic 5-part ad: headline, visual, brief body, clear CTA, contact/branding.

Hierarchy: Headline (largest) → image → body → CTA → logo/contact.

Typography: Balanced, uncluttered; whitespace; one dominant focal headline.

Production: Print: half/full page (US). Digital: follow IAB sizes. Balanced composition. Output RGB @ 72 DPI; bleed none (digital); safe area 59 px.

Layout: Prominent image/background, overlaid legible text, brand logo in a corner, content centered for mobile crop safety.

Hierarchy: Image → headline → supporting line → logo.

Typography: Fonts ≥30px, high contrast; platform-appropriate resolution 72–144PPI.

Production: RGB, 72PPI, no bleed. Keep key elements out of the center safe-area crop. Output RGB @ 72 DPI; bleed none (digital); safe area 59 px.

Layout: Full-screen vertical; minimal text per page; bold legible type; tall imagery.

Hierarchy: Headline → single supporting line → logo.

Typography: Bold, large; avoid small body text.

Production: RGB, 9:16, safe-area ~1080×1610 centered. Export JPG/PNG under size limit. Output RGB @ 72 DPI; bleed none (digital); safe area 59 px.

Layout: Minimal text + vector/HTML text; design each IAB size individually, never just scaled.

Hierarchy: Headline → CTA → brand.

Typography: Vector/HTML text where possible; minimal words.

Production: RGB. Initial load ≤150KB, total ≤2MB; animation ≤30s with static fallback; include clickTag. Output RGB @ 72 DPI; bleed none (digital); safe area 35 px.

Layout: Centered or grid-aligned mark; symbol + wordmark + optional tagline.

Hierarchy: Mark → wordmark → tagline.

Typography: Vector; provide full-color, mono, icon-only variants; define clear-space + min-size.

Production: Deliver SVG/PDF/AI for scalability; PNG/JPG only as raster exports. Output RGB @ 72 DPI; bleed none (digital); safe area 59 px.

Layout: Coordinated asset set: logo family, palette, typography, imagery, iconography, graphic elements.

Hierarchy: Logo → palette → type → imagery → applications.

Typography: Defined font families/weights; heading/body scale rules.

Production: Master in vector; supply HEX/RGB/CMYK swatches and usage rules. Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: Document sections: overview, logo rules, color, type, imagery, elements, voice, applications.

Hierarchy: Brand overview → logo → color → type → applications.

Typography: Document the font hierarchy and sizes; include accessibility/contrast notes.

Production: Web or PDF; bundle downloadable assets (SVG/PNG, fonts). Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: Business card (3.5×2″, 1/8″ bleed), letterhead, email signature, envelopes, slide templates on a brand grid.

Hierarchy: Logo → name/title → contact.

Typography: Official brand fonts/colors; 300dpi CMYK for print, RGB for digital.

Production: Cards 300dpi CMYK; digital collateral RGB. Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: Centered/framed quote, large decorative quotation mark or accent, small author line, subtle logo/watermark.

Hierarchy: Quote → attribution → logo.

Typography: Stylish script for emphasis + clean sans/serif for readability; high contrast.

Production: RGB, square or story; solid/gradient/low-contrast image background. Output RGB @ 72 DPI; bleed none (digital); safe area 59 px.

Layout: Bold top headline (“Introducing…”), central hero, brief bullets/tagline, CTA.

Hierarchy: Headline → hero → benefit line → CTA.

Typography: Brand fonts/colors; balanced, uncluttered.

Production: RGB; square for feed, vertical for story. Output RGB @ 72 DPI; bleed none (digital); safe area 59 px.

Layout: Asymmetric: product photo/icon one side, promo text (often a big discount number) other side, logo.

Hierarchy: Discount/offer → product → logo.

Typography: Eye-catching; large numeric offer.

Production: RGB; keep brand consistent. Output RGB @ 72 DPI; bleed none (digital); safe area 59 px.

Layout: Title top, iconography + numbered points/bullets middle, source attribution small bottom, simple grid.

Hierarchy: Title → points → source.

Typography: Large heading, medium bullets; simple background.

Production: RGB; 1–2 column grid for readability. Output RGB @ 72 DPI; bleed none (digital); safe area 59 px.

Layout: Multi-slide sequence: cover → content slides → CTA; consistent color scheme/header/footer; pagination dots.

Hierarchy: Cover → steps → CTA.

Typography: Consistent margins; aligned text/images for flow continuity.

Production: RGB; each slide square or story; visual continuity across slides. Output RGB @ 72 DPI; bleed none (digital); safe area 59 px.

Layout: Big event name, date/time/venue, headliner, central image; sponsor logos bottom.

Hierarchy: Event name (largest) → date → details/headliner.

Typography: Large titles, high contrast; legible from distance.

Production: Print CMYK, large format, 3mm bleed, 5–10mm safe margin. Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: Host names top, “invite you to…”, honoree names, date/time, venue, RSVP. Elegant border/flourish.

Hierarchy: Hosts → honorees → date/time/venue → RSVP.

Typography: Elegant serif or script; centered/symmetric; decorative but sparing.

Production: Print 300dpi CMYK, 3mm bleed, 5mm safe; flat or folded 5×7″/A6. Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: Event name, date/time, seat/type, barcode/QR, venue, sponsor logos, fine print on back/bottom.

Hierarchy: Event → date/time → seat → scan code.

Typography: Legible barcode area; fine print small at edge.

Production: Print CMYK, dieline/scissor guides, disclaimers along bottom edge. Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: Simple: repeated sponsor logos/brand pattern, optional huge central title.

Hierarchy: Title/logo → sponsor row.

Typography: Enormous title; vector or big bitmap.

Production: Large format; 100% scale @300dpi; ~6mm bleed; extend beyond edges. Output RGB @ 72 DPI; bleed none (digital); safe area 35 px.

Layout: Multi-page booklet: cover (title/date/image), inside (order of service, bios, schedule), back (thanks/ads).

Hierarchy: Cover → schedule → bios → thanks.

Typography: Usually 2-column per page; serif body 10–12pt; running heads.

Production: Print CMYK, bleeds on covers; press-ready PDF. Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: Tri-fold 8.5×11/A4, six panels (cover teaser, inside spread, back contact). Panel = mini-ad.

Hierarchy: Panel headline → image → short text.

Typography: Headings larger; body 10–12pt; 150–300gsm stock.

Production: Print CMYK, 3mm bleed; avoid content across fold lines; consistent margins. Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: Consistent template: product photo + name + description + price; grid 2–4 columns; TOC/index.

Hierarchy: Product name → photo → price → description.

Typography: Bold product names; body 9–10pt; white/neutral product backgrounds.

Production: Print CMYK or web RGB; high-res product images. Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: Full-bleed cover image, largest masthead top, cover lines around image, small issue/date/byline.

Hierarchy: Masthead → cover image → cover lines.

Typography: Contrasting cover lines; baseline grid.

Production: Print CMYK @300dpi; full-bleed bleed. Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: Multi-column (4–6); lead story largest headline top-left; images w/ captions; running header.

Hierarchy: Lead headline → subheads → body.

Typography: Serif body, justified; bold serif/sans headlines.

Production: Print CMYK; strict headline>subhead>body hierarchy. Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: Front spread + spine + back: title/subtitle/author/front art; spine title+author+publisher; back blurb/bio/ISBN box.

Hierarchy: Title → author → back blurb.

Typography: Front art full-bleed; text >5mm from edges (safe zone).

Production: Print CMYK, 3mm bleed, 5mm safe; spine + barcode. Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: Simpler cover (logo, title, date); graphical data (charts/icons); portrait A4/Letter.

Hierarchy: Title → subtitle → data highlights.

Typography: Corporate fonts/colors; consistent branding.

Production: Print CMYK (covers bleed) or digital RGB. Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: Dieline panels (front/back/sides/top/bottom): front brand/logo/name, back details/ingredients, side instructions.

Hierarchy: Brand name → descriptors → small print.

Typography: Legible at small print size; extend graphics past cut lines (bleed 3–6mm).

Production: Print CMYK + Pantone if needed; mark fold/cut lines; keep info out of folds. Output RGB @ 72 DPI; bleed none (digital); safe area 59 px.

Layout: Rectangular/shaped: logo, product name, volume, ingredients/instructions, barcode; hierarchy name→descriptors→fine print.

Hierarchy: Product name (largest) → descriptors → regulatory small print.

Typography: One-sided with bleed; wrap-around alignment for bottles.

Production: Print CMYK/Pantone; include regulatory text. Output RGB @ 72 DPI; bleed none (digital); safe area 59 px.

Layout: Folded carton dieline; consistent face styling; brand on visible faces; patterns carry theme.

Hierarchy: Front brand → sides info → top lid branding.

Typography: Keep critical info out of folds; high-res print.

Production: Print CMYK; full dieline; bleed past cut lines. Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: Wrap artwork (unwrapped cylinder); brand/name front, instructions, aligned edges when wrapped.

Hierarchy: Brand → name → instructions.

Typography: Check font orientation for cylindrical distortion via mockup.

Production: Print CMYK/Pantone; bleed + cut lines; wrap alignment. Output RGB @ 72 DPI; bleed none (digital); safe area 59 px.

Layout: 16:9 master with branded header/footer; title top, bullets/images below; ≤6 lines.

Hierarchy: Slide title → key point → support.

Typography: 28–32pt headings, 18–24pt body; simple labeled charts.

Production: RGB; export PPTX or PDF; embedded fonts. Output RGB @ 72 DPI; bleed none (digital); safe area 35 px.

Layout: Narrative 16:9: title (logo/tagline), problem/solution, market, team; graphic-heavy, minimal text.

Hierarchy: Hook → problem → solution → ask.

Typography: Brand typography/colors; minimal text per slide.

Production: RGB; export PDF for sharing (embed fonts). Output RGB @ 72 DPI; bleed none (digital); safe area 35 px.

Layout: Booklet: front logo/title, About/Services/Team/Values; multi-column grids; facility photos; data tables.

Hierarchy: Title → about → services → team.

Typography: Heading per brand; body 10–12pt.

Production: Print CMYK (bleed) or digital RGB. Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: Formal multi-page: cover year/branding, exec summary, financials, CEO letter; section color tabs; columns.

Hierarchy: Cover → summary → financials → letter.

Typography: Serif body, sans headings; pull quotes to break text; corporate-colored charts.

Production: Print CMYK, bleeds on covers, 300dpi; press-ready PDF. Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: Title top; per-stat sections with icons; charts (bar/pie) or big numerals; modular/vertical layout.

Hierarchy: Title → key stats → captions.

Typography: Sans-serif 10–12pt; brand accent for important segments.

Production: Web ~800–1200px or print 300dpi CMYK w/ bleed. Output RGB @ 72 DPI; bleed none (digital); safe area 59 px.

Layout: Numbered horizontal/vertical step flow; icon + brief text per step; connectors; equal spacing.

Hierarchy: Title → steps (1→n).

Typography: Clear labels; consistent step styling.

Production: Vectors/flat icons; web or print (300dpi CMYK). Output RGB @ 72 DPI; bleed none (digital); safe area 59 px.

Layout: Chronological (horizontal or vertical); milestone dots/icons + short boxes; title + date range top.

Hierarchy: Title → date range → milestones.

Typography: Consistent time markers; sans-serif.

Production: Web or print; keep map simple. Output RGB @ 72 DPI; bleed none (digital); safe area 59 px.

Layout: Two+ columns (“A” vs “B”); bullet features under each; ticks/crosses icons; top-to-bottom read.

Hierarchy: Column heads → features.

Typography: Sans-serif; icon dividers.

Production: Web or print; consistent column widths. Output RGB @ 72 DPI; bleed none (digital); safe area 59 px.

Layout: Tree diagram; boxes/circles connected by lines; top-level at top/left; uniform boxes.

Hierarchy: Root → branches.

Typography: Uniform font/box; indentation/connectors show levels.

Production: RGB or print; vector. Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: Map outline/region highlight; overlay icons/callouts with data; legend if needed.

Hierarchy: Region → callouts.

Typography: Contrasting highlight colors; simple map.

Production: Web or print; keep detail minimal. Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: Tri-fold A4/A5 or booklet; section headings (Appetizers…) top of columns; item name(bold) + desc + right-aligned price.

Hierarchy: Section → item name → price.

Typography: Elegant/script headings, readable serif/sans body; whitespace between items.

Production: Print CMYK (bleed) + digital RGB/PNG. Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: Dominant dish photo; headline promo (“BOGO”); details/date; callout badges (“Limited time!”); bright colors.

Hierarchy: Deal (largest) → dish photo → details.

Typography: Large price/discount; appetizing bright palette.

Production: Print CMYK (bleed) or RGB. Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: Logo, color scheme, menu, signage; chalkboard-style menu font; coffee palette stationery.

Hierarchy: Logo → menu board → signage.

Typography: Brand fonts across touchpoints.

Production: Mixed print/digital; CMYK for print. Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: Brochures, room-service menus, door hangers on a luxury grid; pastel/deep tones.

Hierarchy: Brand → service → detail.

Typography: Luxury-oriented, consistent; branded grid.

Production: Print CMYK or digital RGB. Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: Vertical 27×40″/A1; dominant central scene/cast image; title near bottom/top large; credits block + logos at very bottom.

Hierarchy: Image → title → credits.

Typography: Dramatic genre-matched type; legible over image.

Production: Print CMYK; full-bleed background. Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: Square; full-bleed front art; title/artist overlay top/bottom; back lists tracks in columns + credits.

Hierarchy: Art → title/artist → tracklist.

Typography: High-res photo/illustration; legible over art.

Production: Print CMYK (3000²) or digital RGB (1600²). Output RGB @ 72 DPI; bleed none (digital); safe area 59 px.

Layout: Vertical; band name large; band/thematic image; date/time/venue subhead; ticket/supporting acts; sponsors.

Hierarchy: Band → date/venue → ticket info.

Typography: Band name largest; info-centric.

Production: Print CMYK; big format. Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: Square; bold title + theme graphic (host illustration); legible as a thumbnail.

Hierarchy: Title → graphic.

Typography: High contrast, simple; large text (3000² iTunes / 1400² min).

Production: RGB; recognizable at small size. Output RGB @ 72 DPI; bleed none (digital); safe area 59 px.

Layout: 16:9; bright still + overlaid large title/teaser; graphical accents (arrows/icons); face close-ups.

Hierarchy: Image → title overlay.

Typography: Large, readable at small size; avoid clutter.

Production: RGB; PNG/JPG; 1280×720. Output RGB @ 72 DPI; bleed none (digital); safe area 35 px.

Layout: 5×7″/A6 card; couple names large (script/serif), host line, date/time, venue, RSVP; pastel/metallic + motifs.

Hierarchy: Couple names → date/venue → RSVP.

Typography: Elegant serif/script; formal; high-contrast dark-on-light.

Production: Print CMYK, 3mm bleed, 5mm safe; formal tone. Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: Booklet (A5): cover couple/date; inside order of service, readings, party; back reception/thanks.

Hierarchy: Cover → order of service → thanks.

Typography: Matches invitation motif/fonts/colors.

Production: Print CMYK; portrait. Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: Varies by age: kids bright/cartoon, teens edgy/trendy, adults elegant or thematic; name/age/date prominent.

Hierarchy: Name/age → date → venue.

Typography: Playful (kids) to elegant script (milestone adults).

Production: Print 4×6 or RGB social; tone shifts cheerful↔formal. Output RGB @ 72 DPI; bleed none (digital); safe area 59 px.

Layout: Subdued centered: photo of deceased top/middle, name in large serif, lifespan years, service details below.

Hierarchy: Name → dates → service details.

Typography: Muted (white/cream/gray/black); clear serif/sans; minimal.

Production: Print CMYK or RGB; simplicity conveys respect. Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: Action photo background; team/event title large; date/score/teams if event; dynamic slanted type; team colors.

Hierarchy: Title → image → details.

Typography: Italics/slanted dynamic fonts; team colors dominate.

Production: Print CMYK; bold, high-energy. Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: Split image, logos/team names either side, date/time center, scoreboard style; team colors.

Hierarchy: Teams → date/time → score.

Typography: Team fonts/colors; balanced.

Production: RGB social; clean grid. Output RGB @ 72 DPI; bleed none (digital); safe area 59 px.

Layout: Trading-card portrait photo, name bold, stats listed, team logo + number; clean grid.

Hierarchy: Photo → name → stats.

Typography: Bold name; tabular stats.

Production: Print 2.5×3.5″ or RGB social; vector logo. Output RGB @ 72 DPI; bleed none (digital); safe area 59 px.

Layout: Symmetric garment template; front/back mockups; chest logo, mid-chest sponsor, back name/number; print margins.

Hierarchy: Logo → number → sponsor.

Typography: Official colors; vector for cut/print.

Production: Print CMYK; 10mm from edges; vector. Output RGB @ 72 DPI; bleed none (digital); safe area 59 px.

Layout: Heading top, illustrations + short explanations; grid/columns; bright balanced colors.

Hierarchy: Heading → visuals → text.

Typography: Large readable fonts; consistent cells (e.g. periodic table).

Production: Print CMYK or RGB; educational clarity. Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: Decorative frame/border; large title (“Certificate of Achievement”); recipient name in script; award text; signatures.

Hierarchy: Title → recipient → award text → signatures.

Typography: Elegant script (name) + serif body; formal navy/gold.

Production: Print CMYK; blank fields; A4/Letter. Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: A4/Letter page; title, subhead sections, bullets; diagrams/photos; 1–2 columns; ~1″ margins.

Hierarchy: Title → sections → bullets.

Typography: Consistent heading sizes; theme colors.

Production: Print CMYK or RGB; readable margins. Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: Title slide (course/topic), outline, content slides, summary; logos; ≥28pt fonts.

Hierarchy: Title → outline → content → summary.

Typography: ≥28pt for readability; text/data heavier than business slides.

Production: RGB; PPTX/PDF + print handouts (2-up). Output RGB @ 72 DPI; bleed none (digital); safe area 35 px.

Layout: Serene image (sunrise/church interior) or symbol (cross/star); big scripture/event title; details below.

Hierarchy: Title → details.

Typography: Respectful fonts; calming or festival colors.

Production: Print CMYK; tonal to tradition. Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: Festive visuals, community/sponsor logos; largest event title + date/time; contact.

Hierarchy: Event → date → sponsors.

Typography: Balanced, inclusive imagery.

Production: Print CMYK or RGB; friendly. Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: Candidate photo large/background, name bold, office + slogan; minimal text; party colors; high contrast.

Hierarchy: Name → office → slogan.

Typography: High-contrast, distance-legible; simple layout.

Production: Print CMYK; bold. Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: Crisp candidate/rally photo + slogan overlay; party colors; legible (avoid all-caps blocks).

Hierarchy: Photo → slogan.

Typography: Serif/sans; legible over photo.

Production: RGB social; brand colors. Output RGB @ 72 DPI; bleed none (digital); safe area 59 px.

Layout: Infographic: iconography + brief bullets; title top; sections; seal logo.

Hierarchy: Title → points.

Typography: Formal clear sans-serif; restrained blues/grays.

Production: RGB or print; government tone. Output RGB @ 72 DPI; bleed none (digital); safe area 59 px.

Layout: Data-heavy: charts (bar/pie) + labels; section headings; tables w/ column heads; white/light bg.

Hierarchy: Section → chart → table.

Typography: Black serif 10–11pt; colored headings (blue/green).

Production: Print CMYK; press-ready PDF. Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: Investor slides: market size/ROI charts; bold slide titles; consistent highlight color.

Hierarchy: Hook → market → ask.

Typography: Bold titles; clearly labeled numbers.

Production: RGB; PDF export; embedded fonts. Output RGB @ 72 DPI; bleed none (digital); safe area 35 px.

Layout: Trust-led; data clear.

Hierarchy: Headline → data → CTA.

Typography: Professional; labeled figures.

Production: Print CMYK or RGB. Output RGB @ 72 DPI; bleed none (digital); safe area 59 px.

Layout: 12×16″ print area, central chest/back; vector or hi-res PNG; 0.5″ safe margin.

Hierarchy: Graphic → text.

Typography: Theme-matched (bold sports, funky casual); 1–2 colors for screen, full for DTG.

Production: Print CMYK/Pantone or DTG; transparent on colored shirts. Output RGB @ 72 DPI; bleed none (digital); safe area 59 px.

Layout: Larger front/back; chest + big back prints; lighter, often one color; hood/sleeve text optional.

Hierarchy: Graphic → text.

Typography: Minimal; vector.

Production: Print; consider fabric color. Output RGB @ 72 DPI; bleed none (digital); safe area 59 px.

Layout: ~3×3″ front/brim area; large minimal text/icon; 2–3 colors; embroidery line-art.

Hierarchy: Mark → name.

Typography: Large minimal; vector at embroidery size.

Production: Embroidery-oriented; vector. Output RGB @ 72 DPI; bleed none (digital); safe area 59 px.

Layout: ~8×3″ wrap; panorama or one-side; logo + tagline; horizontal orientation; safe zone from wrap edges.

Hierarchy: Logo → tagline.

Typography: High contrast on ceramic; horizontal.

Production: Print; wrap alignment. Output RGB @ 72 DPI; bleed none (digital); safe area 59 px.

Layout: Very limited space (pens/keychains/totes): centered logo or short text; vector; ≥1pt strokes.

Hierarchy: Logo.

Typography: Minimal; print-friendly strokes.

Production: Print; vector asset. Output RGB @ 72 DPI; bleed none (digital); safe area 59 px.

Layout: Minimal, distance-legible.

Hierarchy: Message → logo.

Typography: High contrast; vector.

Production: Large format; vector preferred. Output RGB @ 72 DPI; bleed none (digital); safe area 35 px.

Layout: Icon + text, left-aligned; pictograms (arrows); high contrast (white on blue/green).

Hierarchy: Icon → text.

Typography: Min letter height ~1″ per 10′; standard symbols.

Production: Vector; high contrast. Output RGB @ 72 DPI; bleed none (digital); safe area 35 px.

Layout: Extremely simple: one striking image/graphic + very large text (<10 words); title ~30″ letters.

Hierarchy: Image → headline.

Typography: Minimal detail; huge type.

Production: 300dpi full size or 15dpi scaled; vector preferred. Output RGB @ 72 DPI; bleed none (digital); safe area 35 px.

Layout: Full-bleed across panels; text/logo on doors/low-distortion panels; away from seams; ½″ bleed.

Hierarchy: Logo → message.

Typography: CMYK; readable on panels.

Production: Print CMYK; bleed + trim lines; wrap template. Output RGB @ 72 DPI; bleed none (digital); safe area 35 px.

Layout: Decals/vinyl sized to glass; semi-transparent cut vinyl; integrates window shape (frosted).

Hierarchy: Logo → hours → promo.

Typography: Essential info at eye level (~4–6′ high).

Production: Weather-resistant inks; RGB/CMYK per substrate. Output RGB @ 72 DPI; bleed none (digital); safe area 35 px.

Layout: Artboards per device; 8dp/pt grid; system/web fonts; safe areas for notches.

Hierarchy: Primary action → content.

Typography: Readable line-heights; platform standards (HIG/Material).

Production: RGB; 2×/3× retina exports. Output RGB @ 72 DPI; bleed none (digital); safe area 59 px.

Layout: Responsive 12-column grid; hero (1920×1080 desktop) with mid-column content; full-bleed banners 72–150DPI.

Hierarchy: Hero → sections.

Typography: Responsive scale; content away from edges.

Production: RGB; breakpoint assets. Output RGB @ 72 DPI; bleed none (digital); safe area 35 px.

Layout: Icon 1024²; screenshots w/ device frame + caption; readable at small preview.

Hierarchy: Icon → screenshots.

Typography: Caption text legible small.

Production: RGB; iOS 1242×2688, Android 1080×1920. Output RGB @ 72 DPI; bleed none (digital); safe area 59 px.

Layout: Responsive grid of cards/charts; consistent widget sizing; color-blind-friendly palette; legend.

Hierarchy: KPIs → detail charts.

Typography: Sans-serif ~14–16px data; clear labels.

Production: RGB; interactive (Material/custom). Output RGB @ 72 DPI; bleed none (digital); safe area 35 px.

Layout: Logo top-left, “Invoice” title, number/date, bill/ship-to, line-item table, totals + terms bottom.

Hierarchy: Header → line items → totals.

Typography: Corporate; body 10–12pt; aligned currency.

Production: Print CMYK or RGB; rigid table grid. Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: Two-column (contact side, experience main) or one-column; bold section heads; bullets; no bleed.

Hierarchy: Name → experience → skills.

Typography: Clean; section headings bold.

Production: RGB/CMYK; PDF + Word-compatible. Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: Cover (title/logo/date); section headers; body columns or call-out boxes; TOC; branded accent lines.

Hierarchy: Cover → sections → CTA.

Typography: Brand colors for headings; call-out boxes.

Production: Print CMYK or RGB; DOCX/PDF. Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: Single page with header image area, text body, footer; guides for safe margins; editable graphics.

Hierarchy: Header → body → footer.

Typography: Reusable; brand-neutral defaults.

Production: Print CMYK (bleed) or RGB; swappable content. Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: Designed template with editable name/date fields; decorative frame; two-column possible.

Hierarchy: Title → name field → signatures.

Typography: Formal; placeholder fields.

Production: Print CMYK; A4/Letter. Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: Multi-page brochure: company overview, product details, press releases; hi-res images; placeholders.

Hierarchy: Overview → details → assets.

Typography: Consistent; brand.

Production: Print CMYK or RGB; bundle assets. Output CMYK @ 300 DPI; bleed 3 mm; safe area 5 mm.

Layout: Small horizontal banner (~650×100 or HTML table): name, title, contact, logo/icon; ≥10–12pt.

Hierarchy: Name → title → contact.

Typography: HTML text over transparent PNG; good on light/dark.

Production: RGB; HTML + PNG. Output RGB @ 72 DPI; bleed none (digital); safe area 59 px.